Crisis Communications Playbook

If you are downloading this playbook, it likely means that there is a situation that means your club has a reputational risk. This document has been written to help you work through the crisis in a clear and logical way.

It is as short as it can be. The most important advice:

• It is what it is – so leave the emotion out of it
• The best way to get through a crisis is to have and use a well-tried process
• Understand you will need to be flexible
• Make sure your team eats, drinks and sleeps … well